Working with chosen speakers on the most prestigious and prominent 18 minutes of their careers is truly an honor. Each person has their own challenges, judgments, and opinions while they juggle their nerves with their ambition. I've had the honor to work with many of these speakers, and they've all had (at least) one thing in common. In a private moment, they each say, "This is the hardest presentation I've had to prepare for." The stakes are high, and so are the audience's expectations.
They struggle with, "What IS my 'big idea worth spreading'?" "How can I convey, in a simple way, something that I've worked a lifetime on?" and their questions go on and on.
In speaking with a TED Fellow last week, he told me that he is giving threeTEDx talks in three countries within three weeks. Oh, did I mention in three different languages?
His approach is simple. His passion for his topics will propel him through each of the 18 minute talks. Simply put, THAT is the secret for any presentation, project, interview, or appearance.
Lead with your heart, and the story will follow.
As a co-organizer of @TEDxOrlando, I am filled with awe over the topics, presenters, and expertise each brings to the table. Those in the audience are merely the recipients of that passion, and hopefully, it will stick with them for years to come.
Isn't the goal for ALL presentations to make an impression in the listener deep enough to be lasting? That's what I strive for in my clients, and in myself. The "hardest presentation of my life" is also the greatest triumph once it is over.
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You (or your brand) is HERE. But you WANT to be here, here, there, and THERE. How do you get there? Here are five clear ideas to quantify your growth through media, speaking, inside your organization, and around the world.
No matter where in the world you speak; on TV or radio, on a stage, in an article, blog, etc. you are speaking on a global platform. Those words now live online for all to see. How do you represent your film, product, service, or skill to a global audience? ...
We have worked with the top celebrities around the world to help them with promoting their films, television projects, new music releases or product endorsements. Each client brings their unique personality to each media event requiring a very customized coaching. We offer both short and long term opportunities to work together to meet their objectives.
How we do it: The long standing relationships with agents, publicists, and managers throughout the years has created a deep trust and history in the entertainment community. We understand their needs, and speak their “language."
Case study: Amajor motion picture company spends millions on their latest film release. The lead and supporting cast will now begin their promotional campaign and need to be on the same important messaging page. We work with them one-on-one and in a group to get them ready, then maintain an on-going support system as needed for a period of time.
Case study:Broadway has a culture all of its own. The performers need both talent and stamina to get through a run, while being fully accessible to the audience and press for interview requests. We support the press team, and the performers to overcome any obstacles that come up along the way.
Case study: A celebrity has been signed as a product spokesperson for a top brand and product. The celeb must learn how to represent the main and secondary product points, while fielding questions about their entertainment projects. For electronic, print, SMT’s, RMT’s, and IRT’s, they have limited time to get their talking points through.
Case study: A television network is launching a new series and casting a host. We work closely with their talent department to test, cast, and train new hosts or cast members. Through host training and ongoing support on an as-needed basis, we become an extension of their team.
High Profile Executives:
The top brands in business may have internal departments dedicated to communications, publicity, and/or marketing. Frequently, we are asked to prepare their executives for presentations, media appearances, crisis management, or consult on their media strategy, messaging, or branding.
How we do it: By working closely with the internal teams, often we give missing perspective or accomplish objectives that have been “stuck” up till this point.
Case study: Someone has achieved "top of their game" status in their industry. They would like more recognition, exposure, and notoriety on a larger stage. The Media 2x3 team packages personality brands for opportunities such as product endorsements, media bookings, keynotes, and agency positioning.
Case study: A seasoned executive must give a presentation to share holders, staff, and press that is not good news. We work with him to create his public message, while supporting him through weekly one-on-one executive coaching.
Case study:A mid-level manager has gotten feedback through their 360 to suggest that weekly support from an executive coach would support his leadership development. Progress is tracked short term and long term.
Case study: A mid-size company is going through a culture shift after a new CEO has been brought in to run the company. We are brought in to help manage this change, while supporting the team members through this transition period.
"Adora is a shining star among a sea of mediocre, so-called media trainers! I hired Adora after watching my child and young adult actors and established television producers undergo painfully dull and 'corporate-speakism' type media sessions with well-known Hollywood celebrity PR firms.
I needed someone whose personality and delivery style was fluid enough to teach in an entertaining fashion, yet could command authority and earn the trust of parents and producers alike. Adora's clear and concise messaging techniques, combined with her relatable illustrations and nurturing, fun-loving approach, makes a lasting impression on my clients so that they feel empowered, inspired and excited to tackles interviews, whether it be for print, television or radio. I won't use anyone else! I don't need to. Adora always gets the job done!"
Jennifer Musselman, Nickelodeon Communications Executive
5036 Dr. Phillips Blvd., Suite 176
Orlando, FL 32819 Contact