Celebrities:

We have worked with the top celebrities around the world to help them with promoting their films, television projects, new music releases or product endorsements. Each client brings their unique personality  to each media event requiring a very customized coaching.  We offer both short and long term opportunities to work together to meet their objectives.  

How we do it:  The long standing relationships with agents, publicists, and managers throughout the years has created a deep trust and history in the entertainment community.  We understand their needs, and speak their “language." 

Case study:  A major motion picture company spends millions on their latest film release.  The lead and supporting cast will now begin their promotional campaign and need  to be on the same important messaging page.  We work with them one-on-one and in a group to get them ready, then maintain an on-going support system as needed for a period of time.   

Case study:  Broadway has a culture all of its own.  The performers need both talent and stamina to get through a  run, while being fully accessible to the audience and press for interview requests.  We support the press team, and the performers to overcome any obstacles that come up along the way. 

Case study:  A celebrity has been signed as a product spokesperson for a top brand and product.  The celeb must learn how to represent the main and secondary product points, while fielding questions about their entertainment projects.  For electronic, print, SMT’s, RMT’s, and IRT’s, they have limited time to get their talking points through. 

Case study:  A television network is launching a new series and casting a host.  We work closely with their talent department to test, cast, and train new hosts or cast members.  Through host training and ongoing support on an as-needed basis, we become an extension of their team.

High Profile Executives:

The top brands in business may have internal departments dedicated to communications, publicity, and/or marketing.  Frequently, we are asked to prepare their executives for presentations, media appearances, crisis management, or consult on their media strategy, messaging, or branding.  

How we do it:  By working closely with the internal teams, often we give missing perspective or accomplish objectives that have been “stuck” up till this point.  

Case study: Someone has achieved "top of their game" status in their industry.  They would like more recognition, exposure, and notoriety on a larger stage.  The Media 2x3 team packages personality brands for opportunities such as product endorsements, media bookings, keynotes, and agency positioning. 

Case study:  A seasoned executive must give a presentation to share holders, staff, and press that is not good news.  We work with him to create his public message, while supporting him through weekly one-on-one executive coaching.

Case study:A mid-level manager has gotten feedback through their 360 to suggest that weekly support from an executive coach would support his leadership development.   Progress is tracked short term and long term.

Case study:  A mid-size company is going through a culture shift after a new CEO has been brought in to run the company.  We are brought in to help manage this change, while supporting the team members through this transition period.